Seba Dereja Media and Communication PLC is the publisher of Addis Zeybe, an Ethiopian digital media platform that focuses on urban values and professionalism. Established in 2018, Addis Zeybe is contributing to the creation of a new media culture in Ethiopia, providing its growing audience with independent, reliable news in Amharic and English.
Based in Addis Ababa, its editorial team is responsible for the media platform’s journalism, research, and video output.
Addis Zeybe produces local news and has at least one freelancer in every one of Ethiopia’s 10 major cities. Affiliated to Addis Zeybe is a multilingual fact-checking initiative called HaqCheck, dedicated to countering disinformation in the media. The news outlet also has a research and development arm which works with the newsroom to generate impactful investigative reports.
Journalists and editors must adhere to the highest standards of professional journalism at Addis Zeybe. The following is a set of guidelines to help direct the writing style and reporting done by Addis Zeybe.
Addis Zeybe Media and Communications PLC will regularly review and update these policies as necessary. These policies will continue to guide the reporting and journalism that fuels the work that Addis Zeybe undertakes.
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