The former Olympic and World Champion Athlete Haile Gebrselassie has concluded a deal with Almacena Platform to provide fine coffee from Sheka Zone, Southern Ethiopia.
Almacena Platform said that “the Olympic gold medal champion has teamed up with Almacena Platform offering a fine selection of coffee.”
According to the Almacena Platform, “Haile Speciality Coffee will be offering a fine selection of coffee from his 1500 ha. farm, located in the Sheka Zone.”
Haile Coffee was founded in 2013 and produced organic honey from the forests of Sheka along with coffee. Its annual production capacity is 200 metric tons.
His washed Masha Grade 1 coffee will be released to the market on June 07, 2021, with a price tag of € 8.33 per kilogram. The price is equivalent to 414.73 Birr in today’s exchange rate.
“Haile Speciality Coffee presents its 1500 ha farm in Sheka Zone. It brings a fine selection of traceable, specialty coffee grown on 51 micro-lots with due respect to and in support of the local communities and the environment,” Almacena Platform Said.
Sheka Zone, 423 miles away from the capital Addis Ababa, is in the Ethiopian Southern Nations, Nationalities, and Peoples' Region (SNNPR).
Sheka is bordered in the South by Bench Maji, in the West by the Gambela Region, in the North by the Oromia Region, and in the East by Keffa. The administrative center of Sheka is Masha.
Along with Dedessa Coffee Farm in Jimma Zone, Haile Coffee has become one of the vendors of Almacena Platform. However, the specifics of the deal between Haile Coffee and Almacena have not been disclosed.
Haile Gebrselassie is a retired Ethiopian long-distance track and roadrunner. He won two Olympic gold medals over 10,000 meters and four World Championship titles in the event. He won the Berlin Marathon four times consecutively and had three straight victories at the Dubai Marathon.
Currently, he is an active businessman who owns hotels, car assembly factories in partnership with foreign investors.
Almacena Platform provides a few bags to container loads of commodities directly with suppliers and provides a full-service delivery.
Ethiopia, widely acknowledged as the birthplace of coffee, produces some of the most exceptional and dramatic coffee found anywhere in the world. From the bright bergamot and floral Yirgacheffe to the ripe fruit notes of Harrar, the unique flavors offered by this spectacular Country have, over the last ten years, become some of the most sought-after coffee.
Ethiopia is the world's seventh-largest producer of coffee, and Africa's top producer, with 260,000 metric tons in 2006. Half of the coffee is consumed by Ethiopians, and the Country leads the Continent in domestic consumption.
Today, one can’t overstate the importance of coffee to the country’s economy. An estimated 15 million Ethiopians are employed by the coffee industry, and Ethiopia is largely reliant on coffee as a major source of revenue.
Furthermore, the sheer volume of coffee brings produced dwarves the output of Kenya and Tanzania at around 450,000 tons annually.