July 2, 2021

Delivery startups hit Addis Ababa market with diverse services

City: Addis AbabaLifestyleTech

Food delivery in Ethiopia.

Avatar: Nigist Berta
By Nigist Berta

Nigist is a senior reporter and content creator at Addis Zeybe, who is experienced in journalism and who explores her passion for storytelling.

Delivery startups hit Addis Ababa market with diverse services

“Assume you have a tough work schedule with a limited lunchtime, and all the restaurants near you don't offer the food of your taste. Thanks to food delivery, now you can order online and get your food from your favorite restaurant,” says Freselam Alemu, a resident in Addis Ababa. “I use these services regardless of my location in the city, even at nights’’

For people like Freselam who are busy schedules or bored of traveling long across the city, found food delivery service is the best solution. 

With technology providing a better way of living, the city is now being introduced to companies that offer different kinds of food delivery services. And among those are Tikus Delivery and Kirchat Delivery.

Tikus delivery, so the company claims, is the first-ever food delivery platform in the capital that uses only bicycles & e-bikes (non-motor vehicles) to deliver orders.

Interestingly,  it also offers its customers a choice over food transportation whether by bicycle, motorcycle, or car.

“Tikus is a food delivery company that connects people with the best in their cities. We do this by empowering local businesses and, in turn, generate new ways for people to earn, work and live,” says Tesfahun Sileshi, the marketing manager of the company. 

“We started by facilitating door-to-door delivery, but we see this as just the beginning of connecting people with the possibility of easier evenings, happier days, bigger savings accounts, wider nets, and stronger communities.” 

Tesfahun added: “It provides services via the website and mobile application with us having more than 150 restaurant partners where the service payment depends on how far the restaurant is from the consumer's location and what kind of transportation the customer chooses.”

According to Tesfahun, slow telecom networks and unstable electric power pose a major challenge for their day-to-day activities.

Kirchat Delivery is also a delivery service that is designed for online gift shopping, which includes different kinds of gift materials such as sweets, perfumes, jewelries, teddy bears, and so forth with a variety of packaging alternatives.

“During times when my girlfriend happens to have her birthday or for different kinds of events, what to give her as a gift makes me wonder here and there,” Ermiyas Yilma, 26, told Addis Zeybe.

“I used to struggle to find something unique for my girlfriend. Finally, I found Kirchat with the best options.”

Selam Mingizem, the founder of Kirchat Delivery, told Addis Zeybe that they had been operating for almost one year and a half serving more than 2,500 customers online. “Our aim is to create a standard gift delivery platform in Addis Ababa. Currently, we are working with ‘Moteregnoch delivery' to deliver the items as a partner,” she added. 

The challenges she experiences as a delivery business are when customers cancel orders at the last minute. In Addis Ababa, the demand for food delivery and other on-demand products – and with it, service providers that are providing the last mile of connectivity – has grown significantly.

The city is moving ahead in the digital delivery platform space, creating a path to an easy way of life. Currently, there are more than 10 delivery platforms in Addis Ababa, offering services ranging from food, drinks, groceries, gifts, clothing, books, home appliances, and jewelry delivery services. Megbia delivery, Telalaki, and Delivery Addis are among the pioneers in the field.

Surafel Ayele (PhD), business and technology specialist at Gebya Inc, told Addis Zeybe: “Technology has played a big role in revolutionizing the food delivery service from phone-based to online ordering in order to satisfy consumers’ ever-changing demands. 

“Technology has also contributed to the changes in consumer preference as their dependence on technology has moved them to do everything online including getting cooked meals or other products delivered to their doorstep.” 

He also noted the growth opportunities are arising along with challenges resulting from the competitive business environment. Thus, it is essential for restaurants to be constantly aware of the changes occurring in consumer trends and technology.